Beginnerflow
Funnel Chart
Show progressive reduction through stages of a process or conversion pipeline.
Quick Facts
Complexity
beginner
Category
flow
Funnel Chart · Example Data
When to use a Funnel Chart
- Conversion funnel analysis (marketing, sales, checkout)
- Showing sequential stage completion rates
- Process compliance and drop-off visualization
- Recruitment and hiring pipeline stages
About the Funnel Chart
A funnel chart shows the sequential reduction of a quantity through multiple stages. Each stage is narrower than the previous, reflecting the drop-off at each step. It is the standard chart for conversion analysis: marketing funnels, sales pipelines, and checkout flows.
Funnel charts make it immediately obvious where the biggest drop-offs occur, enabling prioritization of optimization efforts.